Demerits of Advertising Essay Example for Free

Demerits of Advertising Essay Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messagesModern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Type Demerits1 Demerits of Advertising (Objections) Various objections against it may be listed as follows: 1. Economic Objections a) Advertising is not productive. It is true that it does not produce any tangible goods. It is said to involve wasteful expenditure. b) It forces people to desire and buy goods, which, in fact, are not within their means.  c) It increases the cost of goods. Advertising charges are included in the price, which the consumer has to pay. d) Advertising results in monopoly. The consumer becomes a slave to a particular brand. 2. Social Objections a) Most of the advertisements contain tall claims and the consumers do not enjoy the benefits advertisement in full. They are shortlived only. b) The press is influenced by the advertisers because they provide major revenue for the existence of newspapers. 3. Ethical Objections a) Advertising appeals make people to use such articles, which may affect their health. For example alcoholic drinks and cigarettes. b) People with less purchasing power cannot afford to buy articles even though advertisements create a strong need in them. Thus a section of society remains discontented. Whatever may be said against advertising, it is increasingly used almost in every branch of business to promote sales. It is not merely a means of sales promotion but today it has become a science equivalent to any other social science. Type Demerits 2 These are the disadvantages of advertising: Increases the cost: It increases the cost of goods. The cost of the advertisement is included in the price and is ultimately borne by the customers. Misleads the public: It misleads the public by giving false statements about the product. (It may be true in some cases but majority of advertisers know the value of honest statements.) Creates a dissatisfaction: It creates tastes and desires for some people whose income may not allow them to buy. Such people feel dissatisfied. Creates a monopoly: It increases monopolistic trend. Due to advertisement some manufacturers create monopoly in industry and thus reduce healthy competition. It becomes difficult for new firms to enter the field. Creates the confusion: It creates the possibility of wrong purchases. Being impressed by the advertisement, in some cases, a person is not able to purchase the commodity, which he actually wants to purchase. Encourages luxury: This encourages luxury. Mostly the commodities related to comforts and luxuries are advertised, for example, cigarettes, cosmetic goods and etc. due to advertisement of cigarettes several persons start smoking cigarettes, which becomes habit. Reduces cleanliness: It reduces cleanliness. Large number of posters and writings on the walls are used for advertisement. This makes the roads and the walls of the houses look dirty. Thus, it reduces the natural beauty. Causes wastage: It is a cause of wastage of natural resources. As a results of advertisement, style and fashion change quickly. It makes the goods out of fashion.

The Native Kalapuyan Indians, Migrant Men, and Migrant Women :: American History

The Willamette River Valley: The Native Kalapuyan Indians, Migrant Men, and Migrant Women Introduction The first true white settlers of the Willamette Valley, men, women and children who made the arduous journey from Missouri to the end of the Oregon Trail, encountered little resistance from the native populations of the Valley. Disease, spread to the native tribes by transient explorers and traders, helped make possible the settlement of the Willamette Valley by these pioneers, almost without resistance. Further, the continued wave of white settlers that poured into this fertile valley completed the collapse of the existing Indian culture. Unlike the areas that the pioneers had just traveled through (those occupied by the Rogue and Nez Perce Indian tribes) there never was a ‘Willamette Valley Indian War.’ The Kalapuyans, natives of the Valley, were peaceable people who manifested a very different character from the Indians east of the Cascade Mountains.1 The attitudes of many men and women settlers to the Willamette Valley regarding the native population are best r eflected in a statement by Leslie M. Scott in The Oregonian: â€Å"Always it will be a source of thanksgiving that the destruction of the Indians of the Pacific Northwest by diseases spared the pioneers the horror of a strong and malignant foe.† The combined efforts of men and women and the lack of resistance from the native peoples, resulted in the successful settlement of white Americans in the Willamette River Valley. The following essay represents a collection of knowledge about the Willamette River Valley during the 1830's thru 1860's, with a focus on : understanding the native populations, the white men who traveled to and laid claim to the Valley, and the women who supported these men throughout the journey to and settlement of the Willamette River Valley. Part I ~ â€Å"Those who gave so much for so little: The story of the Indians of the Willamette River Valley† The Willamette Valley, the fertile trough of land nestled between the Coast Ranges and Cascade Mountains of northwestern Oregon, marked the geographic end of the Oregon Trail for pioneer Americans and immigrants to the Pacific Northwest. We should not forget that this land Mackey, Harold, PhD. The Kalapuyans: A source book on the Indians of the Willamette Valley, Mission Mill was also the home of a native people, the Kalapuyans, who had occupied this valley for about 10,000 years before the arrival of Euro-Americans in the early 19th century.

Creative Thinking Week 4

How might you use the strategies for applying creativity to problems and issues in addressing this topic? I would use the novel approach with a few things, first I would use it to encourage readers to research each candidate, get all the facts available and second I would be sure to have both good and bad facts as part of the article its self not as part of the end of the article, however I do like the links to other articles that pertain to that issue.I would also try to improve what the writer of the article said; I think I would have added more about this year’s campaign slogan and what the president has on his to do list. I might even ask for reader comments, or their answer to a particular question. This would incorporate the reader’s views and help me to appeal to them more. I would also try to redefine the first campaign to show how while not everything that was promised has been done, progress has been made, and we are still moving forward but we have to give th ings time, none of this happened over night and it is not going to be fixed overnight either.Most importantly I want to be sure that I present facts but in a way that sounds like I am actually saying it, I want to give it my own twist of creativity. How might you use the strategies for promoting curiosity in addressing this topic? Why do you think these strategies might be effective? By using the strategies for promoting curiosity in addressing this topic you are going deeper into your work and getting the whole picture.Curiosity is having the desire to learn, that means you ask questions, research, do everything in your power to know more about whatever it is you are curious in. I think these strategies might be effective because it allows you to go deeper and see what is lying beneath it all. You will be able to find out information that you wouldn’t be able to know from the first glance. Being curious makes you gain more knowledge, in this situation you would be able to pr ovide the best information on the topic and provide all the right answers for both sides to your readers.How might you use the various methods for producing ideas to eliminate the bias from the original article and still present a factual and persuasive case? To make my topics and articles more interesting I will use all the strategies. The reason being for using all the strategies is because I want to add more life to the article and get the viewers to fully read through my article. One of the strategies is taking a novel approach, I believe that if I take a novel approach in the article that I wrote then I ill have the readers reading the article as a story so they can get more in depth with the article. Another strategy is devising or modifying a process or system, with this I will make sure that I have a plan so that I will not be free handing through my entire article. I will also use finding new uses for existing things because the stories in the article may involve old storie s but adding new stories will brighten the article more. Lastly, inventing or redefining a concept so that my article looks the part and looks new and improved.

The Everyday Challenges Of A Person Who Is Deaf At The...

The Everyday Challenges of a person who is Deaf: At the Workplace When it comes to everyday challenges faced by Deaf individuals, many instances come to mind where discrimination can take place, but for the sake of this paper I will be focusing on those instances that occur in the workplace, why they happen, and what can be done to remedy them. According to the Occupational Safety and Health Administration (OSHA), there are approximately 28 million Americans that have some level of hearing loss and of that group, about 400,000 individuals are classified as profoundly deaf, or unable to hear any sound below 95 decibels (Ray, 2016). When it comes to challenges faced in the workplace, the discrimination for Deaf individuals begins well before being hired, assuming they get hired in the first place. â€Å"Failure to provide an American Sign Language Interpreter, for example, can sink a Deaf job seeker’s chances in an interview. Deaf applicants may also face discrimination and lack of empathy prom potential employers who do not want to treat th em as equals† (Heibutzki, 2016). This is a problem because discrimination has no place in the workplace and, because of the Americans with Disabilities Act (ADA); it is supposed to be illegal. Due to the fact that the ADA mandates than an employer provide reasonable accommodation for disabilities unless it causes an undue hardship, many employers are coming to the conclusion that hiring a Deaf individual would cause undue hardship and are notShow MoreRelatedThe University Of Nebraska Medical Center931 Words   |  4 PagesCenter-Omaha has recently been recognized for excellence in accommodating individuals with disabilities. This is an excellent accomplishment and one that everyone should be proud of. The state of Nebraska, the State Medical Board, and all persons with disabilities who visit the medical center are very proud of this accomplishment and recognition. 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Nurses who have a moral courage to report unethical behaviorRead MoreWal Mart Case Study The Challenge of Managing Relationships with Stakeholders17330 Words   |  70 Pagesâ€Å"The Challenge of Managing Relationships with Stakeholders† A Case Study on Business Ethics and Stakeholder Relationships A Report by Abdul Rahman Nawawi Holger Behrens Jurattana Jamkrajang Paphat Kriangthanapha Phikulthong Pangjunan Suttasinee Suebsahakarn Younten Phuntso 53060790 52027564 50019826 52032481 54055255 52047480 53060909 Submitted to Ajarn Nakul Boonrod 29 May 2012 In partial fulfillment for the course: IBC 360: Business Ethics Semester 2/2011 1 Table of Contents Read MoreQcf 5 Unit 5015985 Words   |  24 Pagesrequirements in own role The learner can: 1.1 Review the range of groups and individuals whose communication needs must be addressed in own job role 1.2 Explain how to support effective communication within own job role 1.3 Analyse the barriers and challenges to communication within own job role 1.4 Implement a strategy to overcome communication barriers 1.5 Use different means of communication to meet different needs Learning outcome 2 2. 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